Rockwell Automation is a leading global provider of industrial automation, power-control and information solutions that help customers meet their manufacturing productivity objectives. The company brings together leading brands in industrial automation for Complete Automation solutions, including Allen-Bradley® controls and services, Dodge® mechanical power transmission products, Reliance Electric™ motors and drives, and Rockwell Software® factory management software. The company also is a leading provider of contact management technologies and applications that help companies more efficiently manage interaction with their own customers.

Headquartered in Milwaukee, Wisconsin, the company employs about 23,000 people serving customers in more than 80 countries. Rockwell Automation has been established in the Middle East since 1978 when Rockwell International Corporation opened its first office in Al Khobar, Kingdom of Saudi Arabia. The office’s mission was mainly to serve the existing international customer base of the company. In 1989, the decision was taken to expand and to establish the Middle East Regional Headquarters in Dubai, U.A.E, predominantly to be part of the new dynamic business and investment environment in the region. The Middle East region, covers Egypt, Lebanon, Jordan, Syria, Saudi Arabia, Bahrain, Kuwait, Qatar, U.A.E., Oman, Yemen and is part of Rockwell Automation EMEA organization, based in Brussels covering Europe, Middle East and Africa. This region is accounted for approximately 1billion Euro of turnover in fiscal year 2001.